3 Reasons Your Business Should Embrace Swedish Language Translation

For businesses that are looking to take their products or services overseas, knowing where to expand can be quite difficult. There are countless options, after all, and depending upon what it is you’re selling, some may be better than others. One country that sometimes gets overlooked is Sweden, and that’s a shame considering how much businesses have to gain from bringing their products there. Expanding to Sweden, of course, requires you to perform accurate Swedish language translation.  [Read more...]

Women in Translation Sale at Powell’s Books

Translationista isn’t really in the advertising business, but Powell’s Books just got my attention by offering 30% off twenty works in translation written by women. And it’s a great list: Elena Ferrante, Sigrid Undset, Yoko Ogawa, Isabel Allende, Clarice Lispector, Camilla Lackberg, Kyung-Sook Shin, Tove Jansson, Ludmilla Petrushevskaya, Alina Bronsky, Olga Grjasnowa, Marie Hermanson, Herta Müller, Sidonie-Gabriel Colette, Banana Yoshimoto, Françoise Sagan, Albene Stambolova, Elfriede Jelinek, Laura Restrepo and Dubravka Ugresic. I noticed Olga Grjasnowa’s book in particular because she just appeared in NYC as part of this year’s Festival neue Literatur, but this list is full of books I love (e.g. Petrushevskaya!) and want to read (e.g. Ferrante!). [Read more...]

Why Every Business Needs Accurate Employee Manual Translation

For many business owners, one of the most stressful aspects of the job is training new employees. After all, it can be difficult to show people the ropes when there already isn’t enough time in the day to get things done, yet it’s one of the most important parts of the hiring process. If your employees aren’t well versed on the logistics of the job they’re expected to execute, there will no doubt be performance issues, many of which won’t actually be their fault.  [Read more...]

Using scripts to market your services effectively

I draft a script for every one of my regular categories of marketing and sales interactions: phone calls, emails, even notes on a postcard! It has been a huge boost to my efforts. Why?

  • The process of drafting and revising the script before sending it out in the world helps me internalize my message. I’m getting practice telling others what I do by telling myself in private first.

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