How to Use a Translation Style Guide

A lot goes into defining your company’s brand. There’s your logo, web site, marketing materials, social media accounts, press releases, and so on. But throughout all those different media, there’s one common thread — your company’s voice.

Chances are your company has a distinctive voice that conveys your unique persona and ties into your overall brand. So when you translate your company’s materials into another language, why wouldn’t you want to maintain that voice?

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