Like any other business decision, determining whether to translate your website includes cost and benefit considerations. If your primary market is non-English speaking, the decision makes itself. But perhaps you’re still missing markets you could be reaching. If you’re on the fence, here are a few reasons why you might need a professional language translation of your online content.
1. Your intended audience makes it worthwhile: Maybe you already do business with markets overseas, or maybe your strategic plan calls for international expansion. In either case, your website is as important as any other aspect of your brand management. Your customers in new markets will be far more welcoming of your company if they can access information about you and your product in their own language. If you are already doing business overseas or are planning to, professional language translation of your web content is essential.